What I learned in Provo

Hello Everyone! Monique and I just got back from The NuSkin Leadership Conference hosted by Craig Bryson and I felt like I should share the key things that I got from the event. This is mostly geared towards current Business Builders, but maybe others will find some value in it as well.

1) ageLOC!!! Why are people who have been retired for 15+ years and who are earning over $100,000 per month in residual income coming back to work? ageLOC!!! Name me another "skin care" company that can stop aging at its source. It's a rhetorical question -- you can't! (If this sounds like hype, it's because there is so much hype out there, not because this statement isn't true) We can own the anti-aging market, that's why these people are coming back.

One distributor put it best. If you look at aging as a leaking faucet, all of our competition is going around with mops. You have your micro-derm abrasion mops, your botox mops, your organic mops, and so on... Well, ageLOC is turning off the tap.

We can own the market with our products (yes, we will have many products with ageLOC in them) like Apple has come to own the market of music players with the iPod. Yes, there was a time when everyone had a Sony Walkman.

Take advantage of this opportunity and build your foundation! Remember what we do, we build networks. Build your network and make sure that when critical mass occurs a year from now that your network is where they buy their products from. This is not about a few people buying a lot of product. Rather, it is about a lot of people buying a little product.

2) Having said all of that you may ask, "How do I build my network?" Don't overcomplicate! Keep it simple: demonstrate the product and tell them about the business. However you go about it, that is what it comes down to.

Set goals for how many people you would like to demo a day. I suggest 2-3 people for those of you who would like to make money right away! Think of it this way: if you demo and show the business to 10 people a week and ONLY 1 of them gets on board (1 out of 10 a week equals 4 business builders a month), you will build an extremely profitable business.

3) How to invite: CONFIDENCE is the key. If you are not confident in the products, you haven't done enough research. These products are SCIENCE based! NuSkin employs over 100 PHDs (including scientists who have come up with anti-rejection pills for heart-replacement patients and scientists who are currently working on the cure for AIDs and Lou Gehrig's Disease)!

If you are not confident in yourself, we need to work on that! It's "the voices" in your head -- don't listen to them unless they are saying positive things.

Don't be secretive with people: tell them exactly what you are doing and what you are inviting them to!

Don't lie to them: don't tell them that everyone will get rich or some nonsense like that!

Invite men to work this business as much as you do women: if we create a female-centric business, we are losing half the market! besides, we need a balance of ideas, energy, and backgrounds.

Finally, trade up: go for people who are higher on the socio-economic scale. If I'm a 5 on a scale from 1 to 10, I need to go after people that are higher than me. if I go for 4's and they go for 3's and so on, pretty soon we will be working with a bunch of low-lifes!

4) How to be successful in this business: listen to your HEART and speak from your HEART! It doesn't matter how smart you are or how many degrees you have -- if you are not being genuine with people, they will not trust you.

This business is about helping others be successful. That is the only way to be successful yourself.

5) Be proud to work for a corporation that actually does some good in the world! I have met some of the most amazing people since Monique and I joined NuSkin and I cannot say that about every job I've had.

We met Dr. Paul Cox (the guy working on a cure for Lou Gehrig's Disease) in a tent at Craig Bryson's ranch. He developed the Epoch line of skin care at NuSkin. 25% of the proceeds from these products go back to the communities that the ingredients come from. This means we build schools, wells, roads, etc. for these people as a way to give back to the communities we get the ingredients from. He uses ingredients that have been used for centuries by indigenous cultures to treat specific ailments.

He has a very profound reason for wanting to do this that I wouldn't be able to do justice to by trying to retell it. What it comes down to is he has a desire to give back.

6) One thing that I have been thinking about for a while now is the terrific advantage we have to work at NuSkin. Let me explain: Usually you hear from people that you need to get in on a Network Marketing Company at the beginning to make any real money and this is probably true for pyramid schemes! Luckily, NuSkin is not a pyramid scheme! Most people say they don't want to be a part of a pyramid scheme, but I think that they secretly do! Because at NuSkin, if you don't work, you don't get paid.

Anyway, what I was getting at is the fact that NuSkin has been around for 25 years, has a positive track record, and is publicly traded on The New York Stock Exchange. What's great about this is the trust factor. I know that when I build my network to create a significant amount of residual income that NuSkin will still be around and paying me!

But that isn't the only thing! I also know that NuSkin is continually pushing toward the future in terms of product development and that we now have PATENTED products that will revolutionize the industry. The point is that we can have our cake and eat it too! We have a company that has stability and big money potential at the same time!

7) Lastly, the most important thing I learned is that we must NEVER GIVE UP! The only thing that will stop you from succeeding in this business and achieving all of your dreams is yourself. This business is simple, but it is not always easy -- it takes a lot of work, a thick skin, persistence and consistency.

People will try to rain on your parade -- DON"T LET THEM! Keep your dreams and your goals in mind and don't give up.

I hope this is helpful and feel free to add anything that I am missing.