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NU SKIN AMPLIFIES BUSINESS OPPORTUNITY WITH GAME-CHANGING ANTI-AGING APPROACH

Nu Skin Sales Leaders Poised To Capitalize on Promising Megatrends

PROVO, Utah - June 22, 2009 /PRNewswire/ — Top international sales leaders for Nu Skin Enterprises, Inc. gathered today in Saint Petersburg, Russia, to learn how Nu Skin plans to expand its distributor business opportunity with next-generation anti-aging products in both skin care and nutrition that target the ultimate sources of aging.

"For more than 25 years, Nu Skin has offered people the opportunity to start their own business selling exclusive and innovative anti-aging products – and that opportunity will be better than ever with ageLOC," said Truman Hunt, Nu Skin president and chief executive officer. "We believe that ageLOC is unlocking the secret of youth through our unique understanding of the relationship between aging and certain genes in the human genome, the ultimate sources of aging.

"ageLOC will not only have significant implications for an aging population that wants to live young, but also for an increasing number of people who are seeking out Nu Skin's business opportunity to supplement or replace their income."

The international sales meeting is the next step in the company's roll out of its exclusive ageLOC discoveries. Nu Skin introduced the first phase of its strategy to target the sources of aging last October with the launch of ageLOC Galvanic Spa Facial Gels, formulated to target a free radical generator in the skin to deliver superior cosmetic benefits. The company will continue its roll out of ageLOC products with the introduction of an unmatched daily skin care system this October at Nu Skin's global 25th anniversary celebration in Los Angeles. As part of its strategic direction, the company will also unveil plans to launch additional exclusive ageLOC products, including a nutritional supplement in the latter half of 2010.

"By targeting the ultimate sources of aging we have the advantage of developing truly game-changing products that have both preventative and corrective anti-aging benefits," said Joe Chang, Nu Skin executive vice president and chief scientific officer. "ageLOC also unites our skin care and nutritional product lines into a comprehensive anti-aging product offering that delivers solutions for people who want to enjoy a more youthful existence."

THE ageLOC OPPORTUNITY: Leveraging Socio-Economic Megatrends

ageLOC is a powerful platform for Nu Skin distributors as they continue to benefit from significant social and economic megatrends, including a growing aging population and an increase in those seeking ways to supplement or replace income. For example, by 2030 the number of people worldwide over the age of 60 is expected to double to more than 1 billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan and 82 percent in the Asia Pacific region. Additionally, the economic environment bodes well for Nu Skin's direct selling business model as Nu Skin offers an attractive option for those who need to supplement or replace their income in today's harsh economy.

"Nu Skin continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in distributor commissions of all direct selling companies listed on the New York Stock Exchange," said Ashok Pahwa, chief marketing officer at Nu Skin. "That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin's 25-year history with $1.25 billion in sales."

The Company

For 25 years, Nu Skin has been demonstrating its tradition of innovation through a comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ approach and flagship products including the Galvanic Spa^® System II, Tru Face^® Essence Ultra, LifePak^® nano and the g3 nutrition beverage. A global direct selling company, Nu Skin operates in 48 markets worldwide and has more than 750,000 independent sales representatives. Nu Skin Enterprises is traded on the New York Stock Exchange. More information is available athttp://www.nuskinenterprises.com.

What I learned in Provo

Hello Everyone! Monique and I just got back from The NuSkin Leadership Conference hosted by Craig Bryson and I felt like I should share the key things that I got from the event. This is mostly geared towards current Business Builders, but maybe others will find some value in it as well.

1) ageLOC!!! Why are people who have been retired for 15+ years and who are earning over $100,000 per month in residual income coming back to work? ageLOC!!! Name me another "skin care" company that can stop aging at its source. It's a rhetorical question -- you can't! (If this sounds like hype, it's because there is so much hype out there, not because this statement isn't true) We can own the anti-aging market, that's why these people are coming back.

One distributor put it best. If you look at aging as a leaking faucet, all of our competition is going around with mops. You have your micro-derm abrasion mops, your botox mops, your organic mops, and so on... Well, ageLOC is turning off the tap.

We can own the market with our products (yes, we will have many products with ageLOC in them) like Apple has come to own the market of music players with the iPod. Yes, there was a time when everyone had a Sony Walkman.

Take advantage of this opportunity and build your foundation! Remember what we do, we build networks. Build your network and make sure that when critical mass occurs a year from now that your network is where they buy their products from. This is not about a few people buying a lot of product. Rather, it is about a lot of people buying a little product.

2) Having said all of that you may ask, "How do I build my network?" Don't overcomplicate! Keep it simple: demonstrate the product and tell them about the business. However you go about it, that is what it comes down to.

Set goals for how many people you would like to demo a day. I suggest 2-3 people for those of you who would like to make money right away! Think of it this way: if you demo and show the business to 10 people a week and ONLY 1 of them gets on board (1 out of 10 a week equals 4 business builders a month), you will build an extremely profitable business.

3) How to invite: CONFIDENCE is the key. If you are not confident in the products, you haven't done enough research. These products are SCIENCE based! NuSkin employs over 100 PHDs (including scientists who have come up with anti-rejection pills for heart-replacement patients and scientists who are currently working on the cure for AIDs and Lou Gehrig's Disease)!

If you are not confident in yourself, we need to work on that! It's "the voices" in your head -- don't listen to them unless they are saying positive things.

Don't be secretive with people: tell them exactly what you are doing and what you are inviting them to!

Don't lie to them: don't tell them that everyone will get rich or some nonsense like that!

Invite men to work this business as much as you do women: if we create a female-centric business, we are losing half the market! besides, we need a balance of ideas, energy, and backgrounds.

Finally, trade up: go for people who are higher on the socio-economic scale. If I'm a 5 on a scale from 1 to 10, I need to go after people that are higher than me. if I go for 4's and they go for 3's and so on, pretty soon we will be working with a bunch of low-lifes!

4) How to be successful in this business: listen to your HEART and speak from your HEART! It doesn't matter how smart you are or how many degrees you have -- if you are not being genuine with people, they will not trust you.

This business is about helping others be successful. That is the only way to be successful yourself.

5) Be proud to work for a corporation that actually does some good in the world! I have met some of the most amazing people since Monique and I joined NuSkin and I cannot say that about every job I've had.

We met Dr. Paul Cox (the guy working on a cure for Lou Gehrig's Disease) in a tent at Craig Bryson's ranch. He developed the Epoch line of skin care at NuSkin. 25% of the proceeds from these products go back to the communities that the ingredients come from. This means we build schools, wells, roads, etc. for these people as a way to give back to the communities we get the ingredients from. He uses ingredients that have been used for centuries by indigenous cultures to treat specific ailments.

He has a very profound reason for wanting to do this that I wouldn't be able to do justice to by trying to retell it. What it comes down to is he has a desire to give back.

6) One thing that I have been thinking about for a while now is the terrific advantage we have to work at NuSkin. Let me explain: Usually you hear from people that you need to get in on a Network Marketing Company at the beginning to make any real money and this is probably true for pyramid schemes! Luckily, NuSkin is not a pyramid scheme! Most people say they don't want to be a part of a pyramid scheme, but I think that they secretly do! Because at NuSkin, if you don't work, you don't get paid.

Anyway, what I was getting at is the fact that NuSkin has been around for 25 years, has a positive track record, and is publicly traded on The New York Stock Exchange. What's great about this is the trust factor. I know that when I build my network to create a significant amount of residual income that NuSkin will still be around and paying me!

But that isn't the only thing! I also know that NuSkin is continually pushing toward the future in terms of product development and that we now have PATENTED products that will revolutionize the industry. The point is that we can have our cake and eat it too! We have a company that has stability and big money potential at the same time!

7) Lastly, the most important thing I learned is that we must NEVER GIVE UP! The only thing that will stop you from succeeding in this business and achieving all of your dreams is yourself. This business is simple, but it is not always easy -- it takes a lot of work, a thick skin, persistence and consistency.

People will try to rain on your parade -- DON"T LET THEM! Keep your dreams and your goals in mind and don't give up.

I hope this is helpful and feel free to add anything that I am missing.

Liquid Gold

Tru Face Essence Ultra otherwise known as "LIQUID GOLD".  This is a must have, trust me on this one.

 TruFace Essence Ultra - A patented formula guaranteed to increase elastin by 100% bringing your skin's firmness back to that of a 20 year old in 60 days. Featuring Ethocyn®, a patented anti-aging ingredient, clinically proven to improve skin's elastin fiber content. Tru Face Essence Ultra is the ultimate anti-aging treatment product now with CoQ10 to promote cellular energy and a complete patent pending antioxidant network for younger looking skin today and tomorrow. In September last year, in New York at the Health Beauty America Awards Dinner Nu Skin's Tru Face Essence Ultra with ETHOCYN was recognized as a finalist in the New Product Research and Development Technical Team Award and was nominated by the voting of more than 3,000 technical production specialists who selected new products based on innovation and technical breakthroughs. The HBA Awards dinner was hosted during the HBA Global Expo, which attracts a who's who in the cosmetic, fragrance and personal care industry. With more than 700 exhibitors and educational partners from 80 countries participating in the Expo, it was the most important product development event of the year in these industries. Over 16,000 beauty industry associates attended this event. You can see a guided tour on Tru Face Essence Ultra at http://www.youtube.com/watch?v=Z3UHg1tpvKM