Tru Face Essence Ultra otherwise known as "LIQUID GOLD". This is a must have, trust me on this one. TruFace Essence Ultra - A patented formula guaranteed to increase elastin by 100% bringing your skin's firmness back to that of a 20 year old in 60 days. Featuring Ethocyn®, a patented anti-aging ingredient, clinically proven to improve skin's elastin fiber content. Tru Face Essence Ultra is the ultimate anti-aging treatment product now with CoQ10 to promote cellular energy and a complete patent pending antioxidant network for younger looking skin today and tomorrow. In September last year, in New York at the Health Beauty America Awards Dinner Nu Skin's Tru Face Essence Ultra with ETHOCYN was recognized as a finalist in the New Product Research and Development Technical Team Award and was nominated by the voting of more than 3,000 technical production specialists who selected new products based on innovation and technical breakthroughs. The HBA Awards dinner was hosted during the HBA Global Expo, which attracts a who's who in the cosmetic, fragrance and personal care industry. With more than 700 exhibitors and educational partners from 80 countries participating in the Expo, it was the most important product development event of the year in these industries. Over 16,000 beauty industry associates attended this event. You can see a guided tour on Tru Face Essence Ultra at http://www.youtube.com/wat
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