Posted: 11 Jul 2009 10:26 AM PDT
Dr. Joe Chang (senior scientist at Nu Skin) recently said that anybody with an anti-aging product can claim any benefit they want to claim about their product. It doesn't really have any meaning unless the science behind those product claims has been "peer-reviewed."Now for those who don't know, a peer-reviewed process on a particular product or discovery does not just mean that the scientists who are behind the information all agree among themselves that it IS what it claims to be...no not at all. In the case of a product discovery for example, a company can present dozens of clinical trials which demonstrate the efficacy of their product, BUT irregardless of how impressive the results of those trials might be, the information is not considered by the scientific community at large to be "acceptable" when it comes to proving claims of a particular manufacturer or group of scientists.
What does a "peer-reviewed study" actually mean?
Specifically...peer-reviewed journals or articles in the world of scientific research means that this material has been critically assessed by independent experts or scholars in the author's field or specialty. Publishers of peer-reviewed (sometimes called scholarly) journals have a process whereby expert reviewers critically evaluate drafts of submitted articles before they are selected to be published. This ensures that the content of peer-reviewed articles is as valid and reliable as possible.
Now you can begin to see the advantage that we as Nu Skin distributors will have when the introduction of the coming AgeLOC products is accompanied by actual peer-reviewed studies!
It is important from a marketing standpoint for us to understand that we are not just going up against other network marketing companies with this discovery. We are going after real market share in the global multi-billion dollar personal care industry--against MAJOR companies that are 10-20 times larger than Nu Skin!
After the convention in October...we will have the proof! No more will we have to rely on questionable photographs or before and after testimonies--we will have peer-reviewed documentation that validates our product claims!!!
I've included an exerpt below from an article I recently read in the Los Angeles Times. Read it carefully and you'll begin to appreciate what the major skin care companies are trying to do to market their products--and the massive competitive advantage that we are about to reveal!
******************************************************
Anyone who has ever gone to the beauty counter knows the marketplace is crowded. But 10-syllable words, complicated chemical descriptions, clinical studies and laboratory-based phrases can prove an intoxicating, hard-to-resist combination.Estée Lauder, a leader in the anti-aging category, boasts that its Advanced Night Repair, originally introduced in 1982, sold 1,629,199 units around the world in 2008 alone (that's three bottles per minute). The serum has had various incarnations over the years but has always maintained its old-fashioned, brown pharmacy-like bottle, which Elana Drell Szyfer, the company's senior vice president of global marketing, says reinforces the science behind it.
"Right now, the more your product can sound ultra-rocket science, the more attention it's going to get," says Kat Fay, a senior health and beauty analyst at consumer market research firm Mintel International. "Consumers want the chemicals, the clinical studies and the technology because if all we needed or wanted was olive oil and lemon for skin care, we would have been using that years ago."
And to be fair, the theories behind such skin-care technology appear to be valid. "The idea of enhancing gene repair enzymes and skin rejuvenation with peptides isn't far-fetched," says Jenny Kim, associate professor of medicine and dermatology at the David Geffen School of Medicine at UCLA. "But until we have peer-reviewed clinical studies on these products, it's hard for even dermatologists to know what works and what doesn't."
No comments:
Post a Comment